What Does Audi Mean?

If you've long been a fan of vehicles marked with the four rings, you may be wondering, "What does Audi mean?" The name "Audi" is a Latin translation of the founder August Horch's surname. Since his surname, "Horch," had already been trademarked, when he founded Audi he used the Latin translation at the suggestion of one of his business partners. Learn more about the history of Audi luxury cars and the meaning behind the brand, and it's logo below!

History of Audi 

In 1899, Horch & Cie. was founded by August Horch in Cologne. Due to disagreements with the board, August left the company and founded Audi, his second car company. In just a few years, Audi became internationally known thanks to its winning streak in the Austrian Alpine Runs from 1911 to 1914. While August left the company after the First World War, Audi continued on to become a top luxury brand.

Audi Logo

You can't discuss the history of Audi without touching on the Audi logo. The four rings that form the logo represent the joining of four previously independent motor-vehicle manufacturers; Audi, DKW, Horch, and Wanderer. In 1932, they joined together to form what has now become Audi AG. 

History of Audi Luxury Cars & Innovation

As the Audi brand developed, Audi luxury cars became known for its innovative features and technology. One prominent note in the history of Audi is the creation of Audi quattro® all-wheel drive. At its introduction 35 years ago, this was the first permanent all-wheel-drive system designed for passenger vehicles. Since then, Audi has continued to innovate and grow with:

• Audi Sport® - A lineup built from the knowledge earned by setting records; includes the R8 and RS models
• Audi e-tron® - Delivers an all-electric SUV, and forthcoming Sportback and GT models
• Audi MMI® - Scroll and swipe your way through climate control, entertainment, and more with this touchscreen technology
• Audi TFSI® - Delivers more power and better fuel economy on the roads of West Hollywood bycombining direct-injection with forced induction supercharging or turbocharging

While these innovations are impressive, they only scratch the surface of advancements Audi luxury cars have made. 

Take Part in the Future of Audi Luxury Cars at Audi Beverly Hills!

There's no doubt that Audi luxury cars will continue to push the boundaries of automotive technology. If you want to experience these features before they go down in the history of Audi, explore our new Audi inventory today. Or, if you just want to learn more about the Audi brand, feel free to touch base with the team at Audi Beverly Hills! We're just a short drive from Culver City and Santa Monica.